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Presenters Handbook

1 - Why Present?

2 - The Presenters

3 - The Presenting Program

4 - How to Find Bookings

5 - The Finances of Presenting

6 - Practical Advice on Some Presenting Basics

7 - Finding an Audience

- Marketing

- Audience Development

8 - Expanding Your Horizons

	About

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On the Road - Presenters Handbook

7	Finding an Audience

INVITE EVERYONE TO ATTEND!

Marketing

Marketing the show is a big part of presenting, and it can be a creative and satisfying part. When you originally decided to mount a show in your community, you probably had an idea who would be interested in coming. Now, you need to find them and entice them to come!

Audience Development

Audience development is the long-term process of encouraging and assisting people in your community to become engaged in the arts and more deeply involved in the arts.