Is it time to consider breaking out beyond the borders?

The following statements represent a few of the reasons artists have decided to tour internationally:

• We received an invitation for a festival.
• We’ve exhausted our touring potential in Canada.
• We want to expand our performance opportunities.
• We feel there is greater potential for our style of work in Europe.
• So many presenters are buying our kind of work in the U.S. that we think there’s opportunity for us too.
• We have artistic synergies with this company from Cuba and it seems to be leading to an international collaboration.
• We met a festival producer who was really excited about our artistic vision.

How do you get that first international engagement?

• Be patient. It’s going to take a lot of time.
• Try to have an objective perspective on your work and a clear understanding of how it stands up in the international marketplace.
• Get to know the various markets and what aesthetics and disciplines they prefer. Be able to express how your work offers something unique within that aesthetic.
• Understand that the logistics of touring internationally are much more complicated than touring within Canada.

New to touring? Want to tour within Canada?
Find out the basics on touring in the general Touring Handbook.

 Artist insights

The Solo 30x30 in situ work, allowed the company to achieve an enviable position on the international market. To do this, we had to meet certain prerequisites... – Gilles Savary, Fortier Danse Créations  Read more.

“A number of factors have helped us become one of North America’s most active touring companies. We’ve established a specialized marketing niche…” – Sara Lee Lewis, CM, Mermaid Theatre
Read more.